is stopping its camera, a standalone device that gave owners fashion advice using artificial intelligence and machine learning.

The Look’s associate app and the device itself will stop performing on July 24th. Between now and July 24th, 2021, Look users can back up their pictures and videos by creating a free Amazon Photos account.

Anyone who wants to delete all their existing photos and videos will have to do so before the July 2020 deadline; otherwise, they’ll have to call Amazon’s customer service to have them deleted. They can currently delete them through the Look app.

Amazon shows that much of the Echo Look’s functionality is now involved in the Amazon Shopping app, including Style by Alexa, which includes the AI offering fashion pointers.

The brand states that people should download the app to keep consulting with Amazon, and they should also recycle their Look through Amazon’s program.

Placing the Look’s functionality into the Amazon Shopping app makes sense, given that it provides more people access to Amazon’s fashion tip.

Plus, it streamlines the whole process, allowing people to use one device to shop and take photos of themselves

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