Potential visitors are more than likely to leave your site before they've had time to make a purchase. But if there's one thing worse than not converting anyone at all, it's how low your conversion rate is despite the traffic you were getting. It's important to stay on top of your conversion rates because it will tell you how effective your marketing and website are. In this article, we will discuss some things that might cause a drop in conversion rates and consider steps of conversion optimization for your eCommerce project.
Your Site Makes A Bad First Impression
A cluttered, confusing site is something that many people avoid when trying to make a purchase. You want everything to be on a single page and to have one focus. You also don't want anything distracting from the actual product or service you are selling.
This includes videos and images because they may be something that distracts potential customers away from what they came to the site for in the first place. If you're showing customers too much information, then there is a good chance that they will fail to read it all, therefore dropping your conversion rates.
It's also important to have your services and products in plain and easy-to-understand language, without many long descriptions. You want the visitor to be able to read it, understand it, and perhaps even remember what it was about. You may be less likely to convert if your site isn't clear or easy to read.
You Don't Know Your Audience
A visitor comes to your site and is hit with a wall of images and words, or perhaps even a video. If you're not sure who your audience is, then it's going to be hard to know what kind of experience you need to give them that will actually help them make a purchase from you. If you aren't sure who your target market is, it will be hard for you to make a good first impression, leading to lower conversion rates.
If you know your audience, then you can make your site more attractive to them. You can use their information to customize what's on their website and add things that they would like to see, thus boosting your conversion rates.
Your Site Doesn't SEO Optimized
The internet is full of websites that have been built without proper SEO in mind. They don't realize how important it is, and they are never going to make it as far as the top search engine results because of it. If you want your website to be seen by all the people looking for what you have, then it's important that you give it all the attention and support a higher ranking can offer you.
Your Site Doesn't Mobile-Friendly
Everyone is using their mobile phones these days to look up information. And if your website is not mobile-friendly, then you may be losing business because of it. You may also find that people are coming on your site to look at what's there or to purchase a product, but they are having a hard time doing so because of how difficult the site is for them. If it's not mobile-friendly, try to change the design so that it helps people buy from you no matter what device they are on. That could help boost conversion rates.
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Product Images Are Poor
Many of the first things potential customers will see on your site are the images of your products and services. If they aren't good, people are less likely to buy from you because they have a bad first impression of your products and services. You need to take some time to ensure that your images reflect the quality of the product you're selling and will still be good-looking if used on a website.
Your Text Isn't Persuasive
The text on your site is important because it's what people are going to read and view when they come to find out more about what you're offering them. If the text isn't good, people are less likely to buy from you because the images might have already given them a bad first impression. You need to take some time and look at your texts so that it is clear and easy for people to read. That can make all the difference in helping you boost your conversion rates.
The Call To Action Is Unclear
If you're trying to get people to purchase from you, you need to make sure that the call to action is easily understandable and obvious for them so that they know exactly what it is you want them to do next. If they don't know what they're supposed to do next, they may leave your site, which will cause you to lose out on conversions.
You Have No Free Shipping Offers
The free shipping option can be a huge draw for customers, and it's something you should consider adding to your site if you haven't already done so. If you have something for free, people are more likely to buy from you because they don't feel like they have to spend a lot of money at once.
Checkout Is Difficult
When people are online, they want to be able to buy as fast as possible. That's why many people buy things from amazon when shopping. You also have to make sure that the checkout process is easy and secure, or else customers may not complete their orders.
The Bottom Line
It's always important that you take the time to ensure that your site is set up and performing in the best ways possible. If you want people to buy from you, then your site needs to be set up to make it easy for them. It also has to be clear and easy to use without surprises or unexpected problems. If you can address these issues, you should see an increase in conversion rates for your business.